Kite flying is an inclusive activity that transcends cultures, nationalities and ages. Having been in existence for many centuries, it has also withstood the test of time and has remained a favourite pursuit of people from all walks of life.
In short, it is a wholesome activity that is suitable for everyone, whether you are young or old, rich or poor.
For this reason, NTUC Income, a modern social enterprise which was founded to make insurance affordable, accessible and sustainable to all Singaporeans, is delighted to be the title sponsor of the inaugural NTUC Income Kite Festival Singapore.
NTUC Income’s sponsorship of the Kite Festival reflects our own journey of transformation, where like kites, which are rooted in rich tradition; we remain rooted in our purpose but yet continue to embrace fresh and new ideas to keep relevant with the times.
The values that the Kite Festival promotes – inclusivity, performance orientation, contemporary, active and colourful – are also aligned with the values of NTUC Income as we transform ourselves to meet the changing needs of Singaporeans.
Similar to how kites have evolved over the years – modern kites are very impressive indeed, our customers have also become more sophisticated and affluent. Likewise, NTUC Income is changing to remain relevant to their needs.
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